'Go Green' Student Video Running on Syracuse University’s Green Universe City and NBC Sports Website
As part of Syracuse University's participation in NBC Universal's Green Week (Nov. 16-23), SU students were invited to enter a 30-second video spot on an important green message for a contest that resulted in one spot being nationally aired on the NBC Sports website.
In conjunction with SU’s Sustainability Division, two entries were submitted from SU students, and one entry is currently airing on NBC’s website. The chosen video, "Go Green" created by Kelsey Higgs, a senior advertising design major in the College of Visual & Performing Arts, and Ryan Kelly, a senior majoring in television, radio and film at the S.I. Newhouse School of Public Communications, can be viewed on the NBC Sports web site at http://nbcsports.msnbc.com/id/27829411, as well as on SU's Sustainability site at: http://www.greenuniversecity.syr.edu/StudentGreenBeat.html.
The Sustainability Division congratulates both teams for their entries: the "Go Green" video spot, submitted by Higgs and Kelly; and the "Greeks Go Green" video spot submitted by Natalie Clay, Joanna Rozansky and Jaz Moore.
Higgs and Kelly have been friends since freshman year. When Higgs heard about this opportunity, she told Kelly and they both knew they could create a great video. With Higgs' expertise in advertising and Kelly’s skill with video and editing, they were both eager to make a submission and considered this video commercial an opportunity to gain experience and add to their portfolios. Kelly expressed additional reasons for making the video: “I thought it sounded like a great idea because it was a great way to gain exposure—in addition to promoting—a really good cause," he says. "I am a firm believer in keeping not only the University but our planet, as green as it can be, and hope that people everywhere will take initiative, as even the smallest effort helps us reach the big goal.”